When good guys with different skills and inspiring ideas combine their skills, something new and interesting usually emerges. Not all new ideas are worth implementing, or even good, but diamonds are created every now and then. By doing and experimenting, it becomes clear in the end which idea was good and which was not.
One inspiring example of creative collaboration was made with Unit Markt. Unit Markt sells Gaarna eco-detergents in bulk. The selections include laundry detergent, dishwasher tablets, shampoos, soaps and conditioners.
Oona Jokinen, the founder of Unit Markt, got a wonderful idea to create a pop-up soap bar in the store. The soap bar would combine Unit Markt’s caring ingredients, such as clays and herbs, with Gaarna’s well-received shampoo-, conditioner- and soap recipes. Each product would be made with only a small special batch, and the design would utilize new shapes and colors to make the soap bar look eye-catching.
In addition to the wonderful, even delicious, whole, the customers were fascinated by the naturalness and beautiful appearance of the products. One eye-catcher was the whole blocks of clay soap, from which you could buy a piece just the size you wanted.
This was one good example of a collaboration that is sure to create something new. In fact, the new plans are already waiting for the next steps.
The collaboration project between Gaarna and Unit Markt is also an inspiring example of how two actors can achieve more together. We in Gaarna would not have had facilities to host a soap bar for customers, and these wonderful products would not have been born without Oona’s vision. On the other hand, we at Gaarna were able to excel in design, recipes and eco-detergent expertise – and best of all, be creative.
In addition to its own and partner products, Gaarna also manufactures products for other brands in the role of manufacturer. If, while reading this, you came up with an idea or idea that you would like to go out with us to implement, then feel free to contact us! You can put a message, for example, by e-mail to; firstname.lastname@example.org, or alternatively send a message via Gaarna’s Facebook account or Gaarna’s Instagram account. It is always wonderful to be able to innovate a concept that serves a specific and new purpose.
Unit Markt is a waste-free, sustainable choice convenience store in Vallila, Helsinki. The selection includes fresh vegetables, groceries, daily cosmetics and home supplies. You can follow Unit Markt on Facebook and Instagram and check out the products on their online site unitgoods.com.