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The collaboration between Gaarna and Lumipyry resulted a wool detergent

Gaarnan ja Lumipyryn yhteistyöstä syntyi villanpesuaine

Gaarna’s founder, Sini Kervinen, tells the birth story of the collaboration:

Gaarnan ja Lumipyryn yhteistyöstä syntyi villanpesuaine
Lumipyry’s owner Minna poses in her own production, a beautiful merino wool knitted tunic. Photo: Pasada Ky – Heidi Örling & Petri Örling

“I met Lumipyry’s owner Minna Uimonen about a year ago at the market. We were both selling our products. Minna as an experienced and I as a fresh market seller. Our places were next to each other. Minna put the place up in the flash, while I arranged the places even better throughout the day.”

Gaarnan ja Lumipyryn yhteistyöstä syntyi villanpesuaine
Lumipyry’s new collection 2020. Photo: Pasada Ky – Heidi Örling & Petri Örling

“Market Day was quiet, so we had time to chat. Energetic Minna had a lot of tips on market practices, for which I was very grateful. I had time to get acquainted with Lumipyry’s wonderful merino wool products and hear about the company’s operations. I also ended up buying three merino wool pants for upcoming sailing trips. One for myself, one for my husband and one for my son.”

“Minna admired our shampoos and multi-functional eco-detergents. She ended up getting them for her family too. Minna also asked many questions about raw materials we use and productions. It was nice to tell her about Gaarna’s work and its values right from the root.”

Gaarnan ja Lumipyryn yhteistyöstä syntyi villanpesuaine
Lumipyry’s new collection 2020. Photo: Pasada Ky – Heidi Örling & Petri Örling

“When the market day was coming to an end, Minna said they would need wool detergent. It should be sold together with merino wool products. Could we possibly make one for them? I replied without hesitation that – “Sure!”, And that’s where our collaboration with the wool detergent began.”

“The first batch of Lumipyry’s wool detergent was ready in just over a month. We produced pure olive oil soap for Lumipyry as a wool detergent. Thanks to the fat it contains, protein-containing fibers such as wool and silk retain their elasticity. Pure olive oil soap is also a completely natural option that does not strain the environment.”

If, while reading this, you came up with an idea or idea that you would like to go out with us to implement, then feel free to contact us. You can put a message, for example, by e-mail to;, or alternatively send a message via Gaarna’s Facebook account or Gaarna’s Instagram account. It is always wonderful to be able to innovate a concept that serves a specific and new purpose..

Lumipyry is a small domestic company that manufactures merino woolen outfits. Their values are domesticity, ecology and sustainability. They weave all the fabrics themselves and sew the products in the weaving mill in Orimattila Luhtikylä, on a zero waste principle

Gaarnan ja Lumipyryn yhteistyöstä syntyi villanpesuaine
The collaboration between Gaarna and Lumipyry resulted a wool detergent


Lumipyry wool detergent gently washes the wool.

Instructions for use: Rub the wool detergent moistened with dirt, leave on and rinse off or scrape 1 tablespoon into the washing machine and wash according to the wool washing instructions.

The product can be ordered from the Lumipyry webshop.

Ingredients: Olive oil (Sodium Olivate), Water (Aqua)

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Gaarna joins the board of Eco-entrepreneur association

Suomen Ekoyrittäjät

The activities and goals of Eco-Entrepreneurs are in line with Gaarna’s values and eco-ethical principles. As a member of the Board of Finnish Eco-Entrepreneurs, Gaarna is committed to the principles of the association (the principles are listed below on the Finnish Eco-Entrepreneurs website on 13 September 2020). Gaarna’s founder, Sini Kervinen, is the vice-president of the association.

  • Necessity – A product or service does not create demand artificially, but responds to an existing need, even aiming to reduce overall consumption. At its best, it replaces a harmful product or service.
  • Production – Raw materials from endangered animal or plant species are not used in production. Production does not use animal testing and avoids pollution and the use of non-renewable resources.
  • Energy – The manufacture, use and disposal of the product use as little energy as possible. Energy is produced in a way that supports sustainable development.
  • Transportation – Transportation seeks to avoid wasting energy. Production takes place as close as possible to the consumer and the product is transported in the least polluting way possible.
  • Materials – The product uses the least environmentally harmful substances and production methods and prefers renewable materials.
  • Packaging – The products do not generate unnecessary waste due to, for example, excessive packaging or short packaging life.
  • Proximity to the user – The dimensions of the product are human; small is beautiful. The product is repairable and repairs can be made yourself. The product is safe for the user.
  • Recycling – After the end of its life, product material can be recycled or disposed of without harm. The product itself uses recycled material.
  • Time of use – The product is durable and does not depend on fashion variations. No unnecessary disposables.
  • Criteria for social responsibility:
    – Consultation of all company employees in company decision-making and goal setting.
    – Fair treatment and welfare of employees.
    – Creating opportunities for minorities.
    – Fostering human values such as creativity, productivity, self-respect, responsibility and equality.
    – Promoting sustainable development in society, where possible both in one’s own operating environment and internationally. For example, fair trade with developing countries.
    – Truthful communication to stakeholders and the public.
    – The company values thrift in its operations.

The purpose of the Finnish Eco-Entrepreneurs Association is to promote environmentally responsible small and medium-sized businesses. The members of the association are committed to the eco-ethical principles of responsible business in their operations.

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Sea breeze shampoo bar

Merituuli shampoopala, Gaarna

Natural luxury

Gaarna, Merituuli shampoopala

Gaarna’s wonderful innovation, Sea Breeze shampoo bar contains sea salt, which gives the hair structure and reduces its sebum content.

Sea salt minerals strengthen hair follicles and scalp, making hair look healthier. Softly foaming and mellow Sea Breeze shampoo bar has a fresh scent of Lily of the Valley.

Sea Breeze Shampoo bar is a is Nordic Natural Beauty Awards nominee 2020!


Sea Breeze shampoo bar is made using a cold method, where the soap matures at least one month before it is packed. The moisturizing properties of the shampoo improves over time. Foamy Sea Breeze shampoo bar is delightful for washing hair and when used as a shower soap.

Sini Kervinen, Gaarna”Sea Breeze is inspired by the Turku (City in Finland) archipelago, a family sailing trip and a beautiful summer evening by the sea. The hair was wonderfully puffy after fluttering all day in the fresh sea breeze and the desert island where we stayed the night smelled of lilies of the valley. I wanted to maintain this happy day in a shampoo bar and pass on the same, wonderful feeling to others. I hope you like it!”

Founder, Sini Kervinen


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Where did it all started?

Gaarna - Miten kaikki sai alkunsa?

“For us at Gaarna, being ecological is more than just production methods and ecological materials,” says Sini Kervinen, the company’s founder and entrepreneur.

But where exactly did Gaarna’s story begin?

“I’ve always been interested in the pure and natural alternatives to replace the artificial and industrial products.

Even as a child, my favorite game was to play chemist and a merchant. I made endlessly different mixtures of bath water and available shower products while sitting in a warm bath. I only agreed to come away when both the finger and toe heads were as wrinkle as the raisin. In my merchant play I just couldn’t get enough of organizing beautiful buttons that I had captured and collected in a jar like treasures. I sold them to family members for play money, torn from paper.

As I grew older, I became interested in natural herbs. I studied different plants and their properties. I collected them and dried them for tea, or dyed wool yarn with them. I read the literature on natural foods and studied the effects of harmful chemicals.

Gaarna - Merituuli pyykinpesujauhe ja etikkahuuhde
Photographer: Niina Pietilä

The birth of my first child, almost 10 years ago, made me even more interested in the ingredients in detergents. I wanted to live and be so that my own child would get only the best of everything. For both, as food and for skin. I also paid more attention to my own consumption habits and started recycling those that were still left behind.

Nature has always been close to my heart. Even though I was already doing a lot, it still felt like it wasn’t enough.

I got excited when a friend told me she had been making her own laundry detergent for a long time by grating Marseille soap and melting it in the water. I wanted to try it too. I also got a bottle of the detergent from her for to try it out. I washed my laundry with this gift detergent. I was actually quite good. I got fresh and clean laundry with detergent, that was so much better alternative to nature than the detergents I had used before!

I definitely wanted to make this kind of detergent myself too! However, I did not wanted to use industrially made, imported soaps. If one were to do it ourselves, then it would be done properly from the beginning. I found out and started making different soap products myself. I made both laundry soap and shampoo pieces. However, olive oil-based soap preparations did not clean the laundry, nor did the hair. I wasn’t happy with the outcome, but I knew I was on the trail of something important.

Gaarna - Luonnonmukaisesti ja rakkaudella
Photographer: Niina Pietilä

I studied more and did experiments over and over again with different recipes and different ingredients. On a few occasions I already gave up, but then tried again until I finally found perfectly cleansing vegetable oil-based recipes for both laundry detergent and shampoo.

The feeling was amazing when I realized I had created something really meaningful. I had created the way to wash laundry, body and hair safely without chemicals and environmental impact, ”says Kervinen.

We humans use huge amounts of detergents a month. And why not use – cleanliness and hygiene are important.

Most industrial detergents use a lot of substances that are not good for the environment. Various industrial combinations can be poorly degradable and bad for nature. The product information of laundry detergent does not have to indicate all the ingredients, which can make it difficult for the consumer to know what the detergent will eventually contain.

The detergent choices we make are of great importance. And not only for the environment but also for ourselves and our loved ones. By paying attention to what you wash yourself and your laundry with, you can do significant environmental actions over the years. At the same time, you remove huge amounts of completely useless chemicals from your daily life.

Gaarna - Luontoa kunnioittavat pesuaineet
Photographer: Niina Pietilä

Gaarna’s work was thus driven by his own interest and inspiration, which led to concrete innovation. However, Gaarna also sells products to consumers.

Gaarna’s journey was thus driven by Sini’s own interest and inspiration, which led to concrete innovation. However, Gaarna also sells products to consumers.

“The more people use Gaarna’s eco-detergents, the greater the environmental impact is. That is one of the main drivers, that inspires me to develop even more products. Environmental impact, that Gaarna and those who have chosen to use Gaarna’s eco-detergents, are creating together is inspirational. I am grateful of every single order we receive. Each order symbolizes those people, who just like me, wants to make a positive difference. Every subscriber and every time products are used is a step towards a more chemical-free tomorrow.

Thanks are also due to the partners and manufacturers who are an important part of the journey. Thanks for the joint journey also belongs to anyone who cares.

Thank you for caring <3”

You can follow Gaarna’s story and journey on Instagram and facebook under the name

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PH-balance of skin and hair

Naturally, healthy skin is slightly acidic and has a surface pH of about 4.5-5. The skin surface acts as a natural protective layer for bacteria and viruses. The wrong pH value can cause a variety of skin problems such as pimples and impurities.

In general, the pH value of cosmetics should be slightly acidic to neutral, about 4.5-7. PH on scale 7 is neutral and all over alkaline and less acidic. The pH of the water is 7 and the pH of the soap itself is clearly alkaline. Since water and soap increase the pH of the skin, it may feel a little dry right after washing.

Maintaining a pH balance is also the starting point for healthy hair and affects the hair structure. The pH value of hair-making products varies between 3.5 and 5.5. The mildly acidic products seal and seal the surface layer of the hair. This makes the hair shiny as the light is better reflected on such a surface.

Products above 7 pH levels break the surface of the hair, allowing the water to absorb more quickly into the hair. You may notice this phenomenon if you wash your hair with a self-made piece of soap, and finally do not use a pH balancing rinse. It may be that the hair washed in the evening is still moist in the morning. Alkaline substances are often used in hair treatments, where it is desired to influence or gain access to the hair structure. The traditional “no-poo” soda-vinegar washing is based on the same phenomenon. The soda for washing the hair is alkaline (pH 8.3) and the vinegar used for rinsing is acidic (pH 2.5 -3).

Too basic a washing liquid will wash away the skin protective layer too effectively, leaving a “whining” feeling. The pH of the washing products can, of course, be reduced by, for example, citric acid or lactic acid. Overly alkaline skin care products may cause premature aging of the skin, which is why the correct pH value is especially important in the treatment of aging skin. Cleansing with gentle, natural pH-supporting washing liquid helps the skin’s own defense mechanisms to recover faster.

Try natural Rose & Jasmin shampoo bar and vinegar based Care Spray for healthy and natural hair.